We get attached to a lot of people in every phase of our life. It came as a great revelation to me when, a couple of weeks back, I realized I missed 2 things almost as much as I would have missed my closest pals or even relatives:my mobile number and my outlook inbox. While I was extremely excited on acquiring a new connection in Bangalore and was even more elated on the fact the last 4 digits were the same as my previous number, hardly did i realize that the first 6 digits would make its exit so obviously felt. I did have 2 mobile phones to keep the old number as much active as possible. It was like having a patient on ventilator support... and slowly see the breath fade away into nonexistence. My near and dear ones started reaching me on my new number and needless to say, all that remained was the aircel roaming alerts, "welcome to karnataka..", "TD - Ten Downing alerts - Rave night.. or ladies night", or some weird messages on ways to find the perfect soul mate. Nevertheless, I would switch on the dilapidated old mobile every morning to see if there was any new message for me on my chennai number. Alas!! none but the alerts would pop up. Finally when pragmatism won over sentiment, I chose to pull the plug, as I would otherwise have to keep paying the monthly rentals to have it active (something i hate about postpaid connections). Days after switching over to the new number, I still inadvertantly filled up the old number in all the bank opening forms etc and ended up signing everywhere i had to make the change. I think I will slowly try and erase it from my memory, but I must admit, its not going to be that easy.
9841549617.. you will fondly be remembered...all the random messages, conversations, contacts built, interview calls attended, bulk sms's sent, credit card calls, night long chats with friends, fights/making ups, lost and found, ... and so on and so forth. 2003 - 2010. Amen!!!
My office outlook express (referred to as OE hereafter) is nowhere close to my mobile number, in terms of the attachment quotient, but it definitely is the second best non-human aspect of my life to have affected me the most during its departure. The last 30 months were predominantly centered around this tool. My day would begin with the OE loading itself and showering surprises and exclamations and frustrations by filling my inbox with mails from friends, bosses, and clients (respectively :P). I press the send/receive button atleast a million times in a day and Deepti willl vouch for the same. It gives me undescribable pleasure in seeing the sending/receive bar inch towards 100% thereby filling my inbos with new mails or leaving me disappointed with no new updates. Either which ways, I religiously press the F9 button before, after and during a particular task , or once in every 2 mins, whichever is of lesser duration. As my association with Irevna grew thicker more than 50% of the time spent was on either checking or replying to mails. And for every new acquiantance made, the friends list would grow exponentially thereby resulting in innumerable chains of mails and forwards. Beginning from credit card payment alerts, to training reminders, to work reminders, to birthday reminders, my OE calendar played the role of a non-human secretary. It didnt wake me up in the morning because my company didnt have the policy of granting web access and I dont think I oculd wake up to mail reminders. I would laboriously archive each and every mail sent, thinking sometime in future, I could read them and smile in hindsight. When the time came for me to bid farewell, and as I deleted every folder in my inbox, I could feel my heart sink. The worst feeling was when I was allotted a new system in my new company with a blank OE, I could not bear to see an empty inbox, nor could I digest the fact that as I typed a few alphabets in the To tab, no addresses popped out.. For a moment, I felt as if I lost not only the OE, but all my friends in it, all the contacts in it.. and everything attached to all of it.It felt like starting a life all over again. I still mail the old gang from my new mail ID, but it is never the same and will never be the same again.
sowmyar@irevna.com April 2008 - September 2010: great memories to cherish, innumerable mails, letters, reminders, chats, party planners, attachments, F9's, recalls.. and so on and so forth..
A lot of these tools in our lives become so inseparable from our system, that only when they depart, do we actually realize that they were no less human than the ones around us.
Life is beautiful.
Wednesday, 20 October 2010
Friday, 16 April 2010
GOL
I am writing this post out of immense frustration and disappointment. All my futile attempts to shed some extra pounds from whichever part of my body have driven me crazy. I am starting to feel heavy and rotund, like an over stuffed Mac'd burger oozing out cheese and sauce from all sides. Clothes are the biggest gift to mankind; i realized that recently, thanks to the trial rooms of major malls which ensure you have many sleepless nights ahead, by installing mirrors on all 4 possible sides, which tend to read "objects appearing in the mirror seem bigger than what they actually are". They enlighten the self by clearly portraying the rear picture, which hitherto was quite non-existent in the list of mental worries. Climbing 8 stairs to work, drinking hot water with honey and lemon first up in the morning, drinking 8 glasses of water a day, walking brusquely, avoiding too much cheese, eating fruits... ZILCH. NADA. No effect whatsoever. I have even tried reading up on "how to lose weight in 7 days" and fantasizing about the possible results. Even that didn't seem to work for me. I think I will give it one last shot and try enrolling for the 3 month package in the gym which shares its compound wall with my house!!! I have exactly 2 months to go .. if nothing works, i target at making my better half fat. But then, i will still be round, rounder .. oops hunger bells ring and its time for lunch. Hopefully in the next post the author is a few pounds lighter.
Wednesday, 3 February 2010
Saturday, 10 October 2009
Blame it on momentum!
The recently celebrated Aadi festival in Tamil Nadu deserves some pondering. Aadi, a month in the Tamil calendar, is considered inauspicious for events such as wedding and housewarming. Due to the lack of festive occasions to boost sales during this supposedly inauspicious month, shops offer discounts to lure customers. This was how it originally began, but has taken a totally different form today wherein sales promotions start way ahead of the actual month to cater to a larger crowd and thus increase sales. The month is a nightmare for commuters caught in traffic snarls and cops who try to control them. Though usually I try and stay away from the commercial zones during this period, I give in at times, wondering how these sellers instigate the shopping bud in people.
Often I go to a store merely to explore the new collections and end up coming out with a huge cart –more often than not, the shop would have had nothing new to offer. There have been instances when I went to a departmental store to buy wheat flour, but came back home with a roti maker, with or without the flour. I googled to check whether I was a “shopaholic” or if there was a deeper reason behind this urge. Apparently Yale scientists describe this as “shopping momentum”, which occurs when an initial purchase provides a psychological impulse that drives the purchase of a second, unrelated product. Eminent psychologist Gollwitzer defines two important mindsets--deliberative and implemental. A deliberative mindset weighs the pros and cons of pursuing a specific action, whereas an implementation mindset focuses on the timing and sequencing of goal-oriented actions. In a purchase context, “shopping momentum” can be viewed as a switch to “implementation” that is propelled by the first purchase which is deliberative. A few examples in our shopping behavior to cite the relevance of this theory are:
We invariably end up visiting a store which has a better window display, or a display containing items that interest us. This acts as a deliberative trigger forcing us to consider the purchase of the same, if the cost fairly matches the value. In the process, we also look for other items the store has to offer and end up buying more than what was initially thought; this explains the implementation mindset.
In the purchase of high value goods (e.g., car), it is the initial analysis that acts as the “deliberation”. We conduct a detailed study of the pros and cons of various models. But once the decision is made, we do not spend as much time to finalize the accessories – alloys, music system, interiors, etc., which also come at a high price.
When gifted with a Landmark or a Lifestyle voucher for Rs.500 or Rs.1000, the initial barrier is already broken, as this came at no cost to us. How many of us would restrict our bill to the said amount? One would directly assume the implemental mindset and splurge into a purchase worth much more than the face value of this voucher. Had the gift voucher not landed out of the blue, the need for that article would have never arisen in the first place.
Shopping momentum arises from the idea that shopping has an inertial quality, that there is a mental hurdle in the shift from browsing to shopping, which once crossed makes further purchases more likely. The rate with which this hurdle is broken accelerates when there is a free product offered with a purchase of one extra item. With a couple of shirts, you get a trouser free; with a camera, you get a memory stick and pouch free; with 2 best-selling books, you get a subscription to a best-selling magazine free; and the worst of it all, a garlic bread combo with 2 pizzas. One may just end up buying two shirts even if one needed only one, or buying a camera even if all one needed was just a pouch or devouring a cheesy meal even if one’s stomach could have accommodated just a few nibbles. Neither the wealth nor the health is spared. Those bitten by guilt discern the ‘necessary’ from the baits. The rest blame it on shopping momentum.
Go green
An offshoot from the previous piece: How many of us have felt we were better-off with a lower pay in the past than what we currently earn? The discussions that my colleagues indulge in--and which inadvertently fall into my ears--assure me that I am not the only one to think that way. Is it an insatiable human need to find an expenditure channel for every new source of income, where with every additional penny earned, the penny lost is exponentially larger? The credit cards associated with the level of income justify the equation, or ‘inequation’ thereof.
Some behavioral concepts to explain the proliferation of credit spending are as follows:
1. Decoupling: A possible reason behind the use of cards is decoupling, which means separating payment from consumption. Human beings are possessive about their belongings and any other self-earned goods (for instance, cash). And when one pays cash, the immediate sense of parting is being felt and the brain starts to evaluate if the deal gives as much pleasure in return for the sacrifice made. Plastic is totally devoid of this aspect, and swiping it ruthlessly at stores registers nothing emotionally except for the piling debt that the hard-earned paper has to make up for at a later date, in most cases, with interest. Moreover, with credit cards the connection between specific purchases and specific payments gets obscured, resulting in further decoupling of payment from purchase.
2. Irrational spending: An expense seems far bigger when it’s looked at separately, but appears smaller when it is part of a much larger payment, so when an expense of Rs.500 is added to a credit card bill of Rs.5000, it looks smaller than how it would seem on its own. Grouping transactions in credit card bills, therefore, reduces the perceived size of individual expenditures, resulting in increased spending. Rational behavior would never attribute different values for the same 500 rupee note.
3. Retrospective evaluation: It refers to how much the past memory of spending affects future purchases. A deep hole in the pocket caused by past purchases tends to caution us the next time we enter a store or stand in the bill counter, making us to rethink. Credit card purchases are mostly forgotten and we never realize the actual cumulated amount outstanding until the statement is received.
Nothing could be worse than people having multiple cards with different billing cycles to facilitate the effective management of finances, or the lack of it. They receive a rude shock when each of the cards delivers the statement at periodic intervals; quite often they strain their grey cells to recollect when, where and how all the money was blown away. Stricken by guilt, sometimes I decide to leave three of the four cards at home and carry just one, in case an emergency should crop up. It is quite astounding to see how the power of credit beats human logic and rationale.
Various other spending patterns are explained by “mental accounting”, a term coined by Richard Thaler, Professor of Economics and Behavioral Science at the Graduate School of Business, University of Chicago. It affects how, when and how much we choose to spend and has enormous ramifications in our daily life. It primarily deals with how one chooses to treat money differently depending on the source of money and circumstances. Some examples are:
Extravagant expenditure from a windfall gain like bonus or lottery, while a similar extent of expenditure would have never been a possibility with the monthly paychecks
The tendency to exceed the budgeted limit while using a debit card instead of ready cash, and to further exceed the limit while using credit instead of debit
A parsimonious bargain for a Rs.20 discount in a Rs.100 deal, while casually letting go a few grands in a deal worth a few lacs. The absolute worth of money in both instances is the same.
Of all the lessons learnt from such spending patterns, credit spending is best learnt when the fingers are burnt. To conclude, ‘if’ you have the slightest doubt of giving in to the temptations that lurk around, stay green and say no to plastic. Do not think you are being smart by being card rich, for you fail to realize that you are playing with a multi-billion dollar industry that’ll outsmart you.
Often I go to a store merely to explore the new collections and end up coming out with a huge cart –more often than not, the shop would have had nothing new to offer. There have been instances when I went to a departmental store to buy wheat flour, but came back home with a roti maker, with or without the flour. I googled to check whether I was a “shopaholic” or if there was a deeper reason behind this urge. Apparently Yale scientists describe this as “shopping momentum”, which occurs when an initial purchase provides a psychological impulse that drives the purchase of a second, unrelated product. Eminent psychologist Gollwitzer defines two important mindsets--deliberative and implemental. A deliberative mindset weighs the pros and cons of pursuing a specific action, whereas an implementation mindset focuses on the timing and sequencing of goal-oriented actions. In a purchase context, “shopping momentum” can be viewed as a switch to “implementation” that is propelled by the first purchase which is deliberative. A few examples in our shopping behavior to cite the relevance of this theory are:
We invariably end up visiting a store which has a better window display, or a display containing items that interest us. This acts as a deliberative trigger forcing us to consider the purchase of the same, if the cost fairly matches the value. In the process, we also look for other items the store has to offer and end up buying more than what was initially thought; this explains the implementation mindset.
In the purchase of high value goods (e.g., car), it is the initial analysis that acts as the “deliberation”. We conduct a detailed study of the pros and cons of various models. But once the decision is made, we do not spend as much time to finalize the accessories – alloys, music system, interiors, etc., which also come at a high price.
When gifted with a Landmark or a Lifestyle voucher for Rs.500 or Rs.1000, the initial barrier is already broken, as this came at no cost to us. How many of us would restrict our bill to the said amount? One would directly assume the implemental mindset and splurge into a purchase worth much more than the face value of this voucher. Had the gift voucher not landed out of the blue, the need for that article would have never arisen in the first place.
Shopping momentum arises from the idea that shopping has an inertial quality, that there is a mental hurdle in the shift from browsing to shopping, which once crossed makes further purchases more likely. The rate with which this hurdle is broken accelerates when there is a free product offered with a purchase of one extra item. With a couple of shirts, you get a trouser free; with a camera, you get a memory stick and pouch free; with 2 best-selling books, you get a subscription to a best-selling magazine free; and the worst of it all, a garlic bread combo with 2 pizzas. One may just end up buying two shirts even if one needed only one, or buying a camera even if all one needed was just a pouch or devouring a cheesy meal even if one’s stomach could have accommodated just a few nibbles. Neither the wealth nor the health is spared. Those bitten by guilt discern the ‘necessary’ from the baits. The rest blame it on shopping momentum.
Go green
An offshoot from the previous piece: How many of us have felt we were better-off with a lower pay in the past than what we currently earn? The discussions that my colleagues indulge in--and which inadvertently fall into my ears--assure me that I am not the only one to think that way. Is it an insatiable human need to find an expenditure channel for every new source of income, where with every additional penny earned, the penny lost is exponentially larger? The credit cards associated with the level of income justify the equation, or ‘inequation’ thereof.
Some behavioral concepts to explain the proliferation of credit spending are as follows:
1. Decoupling: A possible reason behind the use of cards is decoupling, which means separating payment from consumption. Human beings are possessive about their belongings and any other self-earned goods (for instance, cash). And when one pays cash, the immediate sense of parting is being felt and the brain starts to evaluate if the deal gives as much pleasure in return for the sacrifice made. Plastic is totally devoid of this aspect, and swiping it ruthlessly at stores registers nothing emotionally except for the piling debt that the hard-earned paper has to make up for at a later date, in most cases, with interest. Moreover, with credit cards the connection between specific purchases and specific payments gets obscured, resulting in further decoupling of payment from purchase.
2. Irrational spending: An expense seems far bigger when it’s looked at separately, but appears smaller when it is part of a much larger payment, so when an expense of Rs.500 is added to a credit card bill of Rs.5000, it looks smaller than how it would seem on its own. Grouping transactions in credit card bills, therefore, reduces the perceived size of individual expenditures, resulting in increased spending. Rational behavior would never attribute different values for the same 500 rupee note.
3. Retrospective evaluation: It refers to how much the past memory of spending affects future purchases. A deep hole in the pocket caused by past purchases tends to caution us the next time we enter a store or stand in the bill counter, making us to rethink. Credit card purchases are mostly forgotten and we never realize the actual cumulated amount outstanding until the statement is received.
Nothing could be worse than people having multiple cards with different billing cycles to facilitate the effective management of finances, or the lack of it. They receive a rude shock when each of the cards delivers the statement at periodic intervals; quite often they strain their grey cells to recollect when, where and how all the money was blown away. Stricken by guilt, sometimes I decide to leave three of the four cards at home and carry just one, in case an emergency should crop up. It is quite astounding to see how the power of credit beats human logic and rationale.
Various other spending patterns are explained by “mental accounting”, a term coined by Richard Thaler, Professor of Economics and Behavioral Science at the Graduate School of Business, University of Chicago. It affects how, when and how much we choose to spend and has enormous ramifications in our daily life. It primarily deals with how one chooses to treat money differently depending on the source of money and circumstances. Some examples are:
Extravagant expenditure from a windfall gain like bonus or lottery, while a similar extent of expenditure would have never been a possibility with the monthly paychecks
The tendency to exceed the budgeted limit while using a debit card instead of ready cash, and to further exceed the limit while using credit instead of debit
A parsimonious bargain for a Rs.20 discount in a Rs.100 deal, while casually letting go a few grands in a deal worth a few lacs. The absolute worth of money in both instances is the same.
Of all the lessons learnt from such spending patterns, credit spending is best learnt when the fingers are burnt. To conclude, ‘if’ you have the slightest doubt of giving in to the temptations that lurk around, stay green and say no to plastic. Do not think you are being smart by being card rich, for you fail to realize that you are playing with a multi-billion dollar industry that’ll outsmart you.
Wednesday, 2 September 2009
For a cause
Most of us appreciate and understand the value of charity. The level of selflessness goes to the extent that we preach it to the world but seldom practice it for ourselves. Day in and day out our inbox gets filled with pangs for help to save deprived souls from some clueless, hapless part of the planet. Those who do something about it, take shelter under the roof of pride and justify that small droplets go on to make an ocean. Those who choose to don the pragmatic hat, justify by saying that one small bit would do no good to muster the massive sum required by some anonymous soul whose physical existence cannot be ascertained. For all we know, this could be yet another hoax spamming through the net. In all other real circumstances, why is it that we dither when approached by a genuine need for help? It could probably be explained by the fact that we feel the pinch of the immediate loss of money from our pockets more when we least anticipate it, and for a cause/person least associated with our daily lives. All of a sudden a cloud of total bankruptcy shadows us where we clearly see a very high opportunity cost for the amount that we are asked to part with. There have also been occasions where the decision to step forward and contribute was promptly put on hold by our left brain when the actual moment arrived. For those who have not experienced any of the above when confronted with such a situation, and yet chose to do nothing about it, the only plausible reason could have been indolence. I have undergone all the above stages of supposed rational thinking. You may read further if you see yourself in a similar boat that I sail in. I am not sure how many of us are aware of the Giveindia program. It offers an easy way to ensure we don’t feel the credit crunch associated with charity. An amount specified by us in advance, would get deducted similar to TDS every month. When a substantial sum gets accumulated, we can choose to donate it towards any of the umpteen available causes - in a country like ours which has a plethora to offer we can never run out of attractive options. Apart from the sense of satisfaction derived at the end of the day, it also provides tax benefits, though not quite significant. Visit www.giveindia.org for further details.
Disclaimer: Amounts accumulated against your credit do not earn interest and cannot be withdrawn
Wednesday, 24 June 2009
Thursday, 14 May 2009
2 weeks
Why is it that women end up making decisions at the first instance, except for shopping and men think a million times for the same? I'm not sure if all hasty decisions are bad. But I believe most hasty decisions backed by gut feel are not so bad indeed. A well thought over choice could be a good choice. But I would still prefer a choice by instinct, simply for the fear that, by the time i make the choice, the choice could cease to exist. If I live for just 1 day, I would like to live it to the fullest.. rather than fretting over missed opportunities.
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